Sephora sells Sunday Riley's popular skincare range. It's known for its high end beauty products and ethical practices. This is a great choice if you're looking to treat yourself with some luxury skincare.
It's also affordable for those with limited funds. The brand also makes products free of harsh preservatives and chemicals that can cause skin irritations or breakouts.
Their products are made for specific skincare needs and skin types, so you can choose a product that's right for your skin. You can also get the maximum benefits from them because they have high concentrations.
Their commitment to environmental sustainability and cruelty-free products make them a great choice for green beauty fans. Their products are made with organic ingredients and botanicals grown in the US.
The range is extensive, covering everything from the hair to the eyes. All-in-one formulations are a great way to save time and money, while still getting excellent results.
The Sunday Riley spring savings event runs from April 11 to 14. They're offering discounts up to 20% off many of their best-selling products, so there's no better time to stock up on your favorite brands.
Fake reviews, Buzzfeed & Sunday Riley
Whistleblowers revealed Sunday Riley employees had created fake reviews to boost sales on Sephora, an e-commerce website. They were directed to create multiple accounts on the site, write glowing reviews, and bury negative ones in order to sell more products.
The FTC investigated the Texas company and determined that Ms. Riley authored the reviews as well encouraged her staff to do so.
She instructed them to use "virtual privacy networks" (VPNs) before writing reviews so that they could not be traced to the real IP address of the company and were less likely to get caught. They were also asked to "rewrite," the reviews, to include information which could be relatable.
The FTC's investigation concluded that the company was "aware of the possibility that its employees were generating fake positive reviews on Sephora's website." But they didn't say how the company was aware of it.
The FTC said that the company's CEO and the ecommerce website were violating antitrust laws because they promoted products on the site that they never intended to sell. The FTC accused the company of misleading the public by claiming to have fake reviews that were written not by brand employees, but by normal people. The agency wants to see the company stop in future.