Imagery
Product reviews often contain images that influence a reader's purchase decision. These images can be epistemic or emotive. An epistemic response consists of only cognitive content. In an emotional response it can include physiological changes, evaluative appraises, and facial expressions. While psychologists have addressed this issue in the past, the role of feelings in product consumption is rarely discussed.
In product reviews, the imagery should be original. You won't be able to stand out with stock photos, so create your own. Remember, a picture is worth a thousand words!
Target audience
It is important to identify your target audience when writing a product review. This requires you to conduct audience research. This includes researching your audience's age range, gender, education level, and geographic location. You can also examine the types of content that they read and engage in. Social media is a great source of information.
Identifying your audience is the first step in creating an effective review. Although you cannot predict who your target audience will be, you can identify their most common problems and interests. This step, called audience research is continuous.
