Customers can share their experiences online through review websites. They allow customers to share their experiences online, which can lead to better customer service and brand loyalty. Website reviews are critical for all types businesses, including those that are local, regional, or e-commerce.
Review of the Best Websites
Customers trust online reviews more than recommendations from their friends and family. This is why a good online reputation management strategy should include actively asking customers to write reviews on your website or social media.
You can also encourage customers to leave reviews with special stickers or badges in your store, on your website, or on the back of their menus, receipts, and invoices. This gives customers the feeling that they are contributing to the community. Additionally, it boosts your image.
Getting Your Business On the Right Sites
It doesn’t matter if the company is a local one or a national chain. It is vital to be on all of the top sites that your industry uses. These are the sites that have the most reach and that most customers use to make their buying decisions.
The Big Three - Yelp, Google, and Facebook
It is vital to have your product or service listed on review sites such Google, Yelp, and Facebook, if you want to sell online products. These are the top search engines where people will most likely search for your product or services. A good presence on these sites can increase your search engine ranking and improve your conversion rates.
These are three of the most widely used online review sites. But there are many more that can benefit your business. TripAdvisor can be a good place to look for reviews of hotels, airlines and other businesses, especially if your business is in the travel sector.
Amazon is another important web site. Amazon reviews are an integral aspect of the company's customer service. Amazon has been encouraging customers to leave reviews of their experience. Their website also features a review section, which is open to all who shop on Amazon.
It is a good idea not to go to review sites that don't have high review content standards. This will cause you to end up with junk that doesn’t accurately represent your brand and customer experience.
The BBB (British Business Bureau) is a non-profit consumer advocacy organisation that evaluates all types of businesses against certain standards. The BBB encourages customers and employees to provide honest feedback to business owners. Their reviews are assigned an A-F rating so that there is no misrepresentation or fraud.
Angie's List is a U.S.-based service provider review site. Manta is a small business review and search engine that connects you to other people and helps you grow.
Citysearch provides all the functionality of other review sites but also allows users to vote for their favorite business in a range of categories. It is free to create a page for your business and add a review. However, you can also pay extra options.